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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Vilosha Soni becomes the new CMO of PepsiCo South Africa
PepsiCo South Africa has appointed Vilosha Soni as chief marketing officer. With a rich background in the FMCG industry, Soni is expected to drive innovation and growth for PepsiCo's popular brands.
A results-focused executive, she brings a clear vision and strong commercial acumen to the role. Sona holds an MBA with distinction, a bachelor of chemical engineering, and a BCom honours degree.
