DMG Events appoints Sunny Bath as its new data management VP

Sunny Bath has been appointed as the new DMG Events vice president for data management. As data management VP, Bath is tasked with ensuring the most efficient use of data across the full scope of the DMG Events portfolio, defining the company's data road map and its technical requirements, as well as owning the build of its data platform.

He will also define and enforce the DMG Events approach to data governance, manage the company's data warehouse for management and financial reporting and act as a mentor to the data analysts in the business. He joins DMG Events from Euromoney, where he led the creation of a commercially successful marketing data warehouse for Euromoney Institutional Investor PLC.