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Vega honours student thesis research
Need thought on the following thesis topic: Is visual communications(ie. televsion adverts) stimulating enough to promote brands within a hearing impaired target market. Are the hearing impaired considered when an advert is created and in the medium they use to communicated it.
Advertising is usually done using the medium of television adverts, from research I have foung that a vast amount of the hearing impaired target market does watch tv, mostly making use of subtitles.
My questions are the following:
Is advertising stimulating enough to promote brands with out the use of audio?
Is there a way that could better communicate with this target market?
Any thought on the topic?
| Contact name : Marie Roux |
| Email address : marie_elizabeth_roux@hotmail.com |
