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TikTok One is now live in South Africa. Pictured: US beauty and lifestyle influencers: Charlotte Palermino, Toni Bravo, Cyrus Veyssi, Golloria George(Image source@ WWD

The creator economy shifts from influence to infrastructure: Why marketers need to pay attention

Roonie Mutsinze 17 hours

WPP has launched Devon’s Point, the first facility of its kind launched by a marketing services company in the UK (Image supplied)

Growing the creator economy: WPP's flagship production hub opens in East London

2 days

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