Muffin Man Mania: A sweet PR boost for the Olympics amid controversy

[Karabo Ledwaba] Norwegian swimmer Henrik Christiansen's viral obsession with the chocolate muffins served in the Olympic Village has captivated global attention...

Why the world is hooked on Reesa Teesa's Who TF did I marry series

[Karabo Ledwaba] A woman who published a 50 part series on TikTok called Who TF did I marry on her marriage and divorce to a 'pathological' liar has taken the internet by storm...

AI's new low: Taylor Swift targeted with explicit deepfake images

[Karabo Ledwaba] Pop star Taylor Swift has become a victim of AI-generated pornographic images that flooded social media...

An open letter to Facebook from a very frustrated marketer

[Sarah Britten] Sarah Britten is currently a very frustrated marketer, hence her open letter to Facebook...

Miss Albany, the image of joy, shows the power of social media

[Danette Breitenbach] The story of the young photographer's joyful images of his niece holding a loaf of Albany Bread has been viewed over a million times online...

Transforming likes to sales: Mastering the 6-step influencer marketing strategy - Humanz

[Kopano Shimange] Like every other e-commerce marketer, you want to create a social commerce programme where you work with influencers to help sell out your products...

To "Thread" or not to "Thread"?

[Tara Turkington] Tara Turkington, CEO of Flow Communications, asks to "Thread" or not to "Thread"?...

TikTok communities: Aligning with authentic connections in the digital space

[Danette Breitenbach] Brands can talk through communities on TikTok such as SkinTok, FinTik and BookTok...

Social media access in SA linked to privilege, while AI emerges as game-changer

[Danette Breitenbach] The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege...

A "Prime" example of the strength of influencer marketing

[Danette Breitenbach] Prime Hydration (Prime) is available for R39,00 at Checkers, as opposed to the R400 that fans have been paying...

Is Musk putting the twit back into Twitter?

[Craig Hannabus] Craig Hannabus examines the Twitter Musk debacle...

It will cost your brand R145 a month to be verified on Twitter

[Karabo Ledwaba] New Twitter owner Elon Musk has announced that it will cost R145 or $8 a month to have a verification badge on the social media app...

#TheSocialAshTag: New social media platforms you should know about

[Ashleigh Burton] Social media is constantly evolving, as are the ways people use it...

The importance of social media for successful e-commerce in South Africa

[Pieter Groenewald] A recent survey conducted by Sortlist revealed that South Africa ranks fourth globally when it comes to the amount of time people spend online every day...

#TheSocialAshTag: Are hashtags still relevant?

[Ashleigh Burton] The hashtag is officially 15 years old today! Let's explore how they've changed over the years...

#TheSocialAshTag: Sound-centric branding on social media

[Ashleigh Burton] Sonic branding is becoming an important consideration for brands and can help tell your story...

#TheSocialAshTag: Piquing your Pinterest

[Ashleigh Burton] Pinterest is seeing a marked increase in usage...

The Amber Heard and Johnny Depp case: Demonstrating the power of social media

[Regine le Roux] the TikTok hashtag #JusticeForJohnnyDepp had 19.5 billion views, #JusticeForAmberHeard 75 million showing the massive role that social media played in this case...

Eskort campaign results show local nano-influencers worth

[Marcelle Pienaar] Nano-influencers were a key element in Eskort's latest campaign, The Real Hot Dogs of Mzansi award...

Twitter: The digital town square of free speech?

[Danette Breitenbach] The debate around Twitter on free speech has resurfaced following its purchase by Tesla titan Elon Musk for around $44bn...