#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first

[Jessica Tennant] Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%...

#OrchidsandOnions: When cute becomes cloying and how to win (and lose) at the car insurance business

[Brendan Seery] Sometimes cute does work in advertising. And sometimes, as a critic of advertising, if you pan something which is cute - or, even more dangerous, includes an animal - you incur the wrath of diverse constituencies, whose hate mail wishes you all manner of unpleasantness...

Key trends in email marketing 2018: What you didn't know about this tried and tested channel

[Grant Fleming] While wide usage of email has been around since the early 1990s, it remains a tried and tested tool for communication, and particularly for effective direct marketing campaigns...

Part III: The rules and language of the internet

[Jarryd Chatz] Our 'how the internet works' series is dedicated to helping you understand what the internet is, what it does, and how it works...

Be somewhere

[Damon Stapleton] I want you to imagine I am telling you the story of Goldilocks and the three bears. In your head, run it through. Picture all the details, the twists and turns and the big ending...

#Newsmaker: Philasande Sokhela partners with Artifact SA

[Jessica Tennant] Artifact SA recently partnered with Philasande Sokhela, taking the ad agency to level 4 BBBEE (under the new MAC codes) with several divisions offering specialities where needed, including digital (level 4 SME), promotions (100% black-owned), integrated (51% black-owned) and print (51% black-owned)...

New clinical skills training centre aims to improve quality and safety

[Nicci Botha] The quality and outcomes of the health service often boils down to getting the basics right, such as employing best practices in clinical procedures...

#BehindtheSelfie with... Musa Kalenga

[Leigh Andrews] This week we find out what's really going on behind the selfie with Musa Kalenga, chief future officer at House of Brave (HOB)...

Tiger Brands' failed attempt to manage the listeriosis crisis is costing them severely

[Lunice Johnston] Failing to plan for a reputational crisis happens more often than it is comfortable to think about. Lunice Johnston writes about what steps are crucial to successfully handling a reputational crisis...

1% matters - how the VAT increase affects property sales

[Adrian Goslett] The power of one: a phrase that has been quoted in many a clichéd motivational poster, but one whose power has never quite been fully grasped - until now...

#MusicExhange: Jennifer Ferguson

[Martin Myers] Jennifer Ferguson's songs for healing comes to the Baxter for four performances only, from 4 to 7 April 2018.

SA machine learning startup DataProphet secures Knife Capital funding

[Tom Jackson] Cape Town-based machine learning startup DataProphet, which develops and implements product development solutions to a wide range of industries, has now received a multi-million dollar funding round from Knife Capital...

#ECMA18: It's not an apocalypse, it's a retail revolution

[Lauren Hartzenberg] As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...

What they don't teach you at university: The PR Hustle

[Leigh Andrews] There's no denying those who work in the public relations and media industry work hard. But in 2018, it's all about working smarter, not harder. So if there's a way to streamline and simplify the process of both generating content and ensuring media coverage, both sides benefit. That's where Jana Leonard's PR Hustle fills a gap...

Serve others and the money will follow, says entrepreneur Pontsho Manzi

[Sindy Peters] Pontsho Manzi, managing director of Botlhokwa Group, is a businesswoman with the Midas touch...

How to avoid falling prey to a Facebook/Cambridge Analytica-type scandal

[Ilse Burger] Following revelations that Cambridge Analytica exploited the personal data of millions of Facebook users, the social network is finding itself in a remarkably anti-social predicament...

The private members club set to transform Africa

[Cari Coetzee] The QSL Members Club will be an incubator for Africa's leading lights, an organic platform for ideas to be birthed, connections to be forged and for plans to be set in motion...