AUTOMOTIVE Volksie Kombi replays popular tunes[Henrie Geyser] I have been to most of the lovely game parks in South Africa, Namibia and Zimbabwe in a wide variety of vehicles, but a recent 3,000km trip from Cape Town up the Garden route... | |
MARKETING & MEDIA The ultimate online bait[Aimeé Serrão] Just like the fish is attracted to the hook masquerading as the worm or the same way the moth is drawn to the flame, individuals are tempted to lose their inhibition and click on certain links... | |
MARKETING & MEDIA Creating scalable development with growth hacking[Susie Dinneen] By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth... | |
ESG & SUSTAINABILITY #DesignMonth: Student concept used in WildAid video[Sindy Peters] WildAid, impressed by the concept created by an 'agency' of students has charged ahead with it... | |
MARKETING & MEDIA The inconvenient truth of PR measurement - Meltwater[Heidi Myers] In an age where web traffic reports, sales figures and social media followers can all be analysed in a heartbeat and business leaders are under pressure from finance directors, the onus falls on marketing to quantify how its mix of activities affect the bottom line... | |
MARKETING & MEDIA So how good are you really?[Chris Brewer] What makes you believe you are producing the best advertising possible? How relevant is your experience really..? | |
CONSTRUCTION & ENGINEERING #DesignMonth: The R1bn rebirth of Sun City[Sindy Peters] Sun City's been around since 1979, and in order to stay relevant, it's had to innovate and reimagine its offering over the years... | |
IT & TELECOMMUNICATIONS Security rules for first time cloud users©rangizzz via 123RF | |
MARKETING & MEDIA Four points to consider before setting up a direct marketing capability[Gareth Mountain] The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities... | |
LEGAL Carbon tax: priority air pollutants declared[Helen Dagut] The Department of Environmental Affairs published two draft notices, most recently in January 2016, in which priority air pollutants have been declared, in terms of the Draft Carbon Tax Bill, 2015... | |
MARKETING & MEDIA Why personalising audiences increases profitability© Dmitriy Denysov – 123RF.com | |
MARKETING & MEDIA PRISM Awards 2016: Creating magic[Danette Breitenbach] It's the last working day before the PRISM Awards deadline and you are in the midst of our entry and thinking, why are we doing this? It's just an award right... it doesn't mean anything... Right..? | |
LIFESTYLE & ENTERTAINMENT Interview with Ivan Botha and Donnalee Roberts[Daniel Dercksen] Daniel Dercksen shares a few thoughts with superstars of the local film and TV industry, Ivan Botha and Donnalee Roberts, who charmed film-goers with Pad Na Jou Hart, sizzle in their latest charmer Vir Altyd (Forever)... | |
Angie Lawrence | [Advertising] LifePaint was conceived by creative agency Grey London and has been produced in partnership with Swedish start-up Albedo100. |
RETAIL #DesignMonth: It's not about passing trends, but a lasting visual language - Q&A with Trevyn McGowan[Jessica Tennant] As founders and directors of Source and Southern Guild, curators of Watershed and Work Shop New Town, and programme directors of Design Network Africa, it suffices to say that Trevyn and Julian McGowan are doing extraordinary things in support of local design... | |
MARKETING & MEDIA Nurture not nature: develop your talent from within - Meltwater[Zubair Timol] At Meltwater, over 70% of our senior management started in the line organisation on our International Management Trainee Programme. So what's stopping other businesses from promoting within? This is what I'm urging other leaders to do... |