Branded Content Marketing Association of South Africa launched

The recent AMASA Awards saw the launch of the Branded Content Marketing Association of South Africa (BCMA SA), an affiliated branch of the global Branded Content Marketing Association (BCMA), which has its head office in London.

The BCMA SA started as a concept a few years back with advertising agency, One Lady and a Tribe and its work with Pfizer on the Centrum Guardians Project.