A winning boost for reaching dreams

Cadbury senior brand manager Steve Chantry and Lunch Bar 'Strength to Win' winner Thembiso Motlhale

Lunch Bar lovers Thembiso Motlhale and Malcolm Ogle each won a top-of-the-range Ford Bantam Bakkie in the Cadbury Lunch Bar 'Strength to Win' promotion last week. The promotion, which kicked off in August 2007 and runs until December, rewards hard-working Lunch Bar consumers by giving them the boost they need to reach their dreams. During the first two months, entrants also stood the chance of winning one of eight Bosch DIY Tool Kits, valued at R5000 each, as well as daily prize giveaways of Cadbury Lunch Bars for a month. For the remaining three months, the prize is a hamper of Cadbury Lunch Bars each week. The promotion has been supported by a radio campaign aired on a selection of vernacular stations, as well as in-store marketing communication.