What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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IAB SA wants feedback on social media practice guidelines
The IAB SA Agency Council is asking for feedback on the Advertising Code of Practice Social Media Guidelines. The aim of these guidelines is to ensure that brands are exercising ethical constraints on paid social media campaigns.
The guidelines were first introduced to the digital industry in October 2018, followed by a defined consultation period and a date for formal adoption thereafter.
The guidelines will be released in April 2019.
