What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Game of Thrones sets record premiere
Channel 24 reports Game of Thrones' seventh season has set a record premiere of 10.1 million viewers. The record has overshadowed previous record-holder episodes.
The numbers are a representation of viewers who watched the episode as it first aired and others who have streamed and viewed via DVR.
The premiere marks the beginning of the penultimate season of the fantasy series, hence the large audience.
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