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Increase ROI with a radio influencer
Ultimate Media has conducted an A/B case study which showed that adding a radio presenter as an influencer to a campaign will show an increase in Return on Investment (ROI) across a number of different metrics.
Same client, same concept, same schedules, same format across the two campaigns. The only difference was that DJ Fresh acted as on air/social media influencer for the second campaign.
Have a look at the case study here.
