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In brief Retail Marketing South Africa

Pushing the boundaries

Pushing the boundaries

Wonderbra has been causing a stir in Johannesburg recently while marking its participation in Joburg Fashion Week and the launch of its new 101 bra. Professional climbers donned their Wonderbras and scaled the massive billboard, abseiling across to change the bra straps on the poster to reflect the ability of the bra to change in 101 different ways. The activity stopped traffic at the busy intersection of Rivonia Road and Fifth Street in Sandton. The women are set to be doing their thing for the rest of the month but if the ratepayers have their way they won't be there much longer...

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