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Khaya Buthelezi
The appeal of legacy media
Ciaran R. Maidwell
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The birth of multi-media loyalty
Leading South African baby retail chain Baby City earlier this year launched a free SMS service for parents off their website platform: www.babycity.co.za. It allows one to enter in a list of recipients for a birth notification SMS once the child is born. Over 1000 births have been announced since December - used to full advantage by Baby City marketing! Baby City's advertising agency is Goldswain Global Advertising.
