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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Test drive the latest PUMA Complete Running Range
Runners get to test drive the latest in running shoes this month as part of PUMA's country-wide fun road trip. Trucks, loaded with PUMA's newest Complete running shoes, will pull up outside Virgin Active gyms. Runners can take the shoes for a spin as well as pick the brains of PUMA'S "know-it-all" specialists about training, gear and diet.
