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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Virgin flies at Creative Circle Ad of the Year
The Virgin 'Love Story' spot won best Commercial at South Africa's respected creative awards, the Creative Circle Ad of the Year. Velocity's Greg Gray directed for Net#Work BBDO, increasing speculation of what might happen on the international awards circuit.
