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New Coke TVC features Bobby, looking for love
The new Coca-Cola summer TVC features Bobby the Border Collie, who starred in the popular 'Share a Coke' campaign, on his quest for love. He navigates through the city, passing by many interesting people and South Africa's coolest teens. In his mouth, he carries a mysterious can, which eventually explains the reactions of those surrounding him and reveals his intentions. The sound track to his epic journey is C2C's 'Happy'.
FCB Joburg conceived the ad, which was shot over three days in Cape Town by Velocity Films' Keith Rose; Deliverance, Searle Street Post Production and Freq'ncy did postproduction. The TVC drives a campaign encompassing television, print, out-of-home, activations where cans can be personalised, mall branding and digital.
