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Wilene van Greunen
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MediaCompete first to sign up with TGI
MediaCompete has officially become the first agency to sign up with Target Group Index (TGI), an international market research company, in South Africa. Says Paul Wilkins, MediaCompete CEO: "TGI is a potential adjunct to our Real World Communications methodology, an international MediaCom planning proprietary tool. The combination could become very potent in the future."
