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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Employment Equity Officer Umhlanga
- Group Head Cape Town
- Assistant Operations Manager Tshwane (Pretoria)
- Assistant Operations Manager for the N4 Tshwane (Pretoria)
- Sales Representative Benoni
- Landscaping Operator Hartbeespoort
- Midlevel Social Media Manager Durban
- Digital Channel Specialist Johannesburg
- Maintenance Engineer East Rand
- Rewinder Johannesburg
Interesting ASA facts and figures
Consumer vs Industry - Only 0.5% of decisions made by the Advertising Standards Committee were taken to appeal in 2001, indicating a high level of acceptance of committee rulings.
Industry versus Industry - Appeals were made against only 2% of decisions made by the Advertising Industry Tribunal in 2001.
New complaints - Complaints in the first five months of 2002 increased by 53%.
Valid complaints - 78% of complaints received in the first 5 months of 2002 warranted a formal investigation.
Source: ASA
