Austria follows SAARF's lead

The South African Advertising Research Foundation isn't the only media audience research body to have seen the value of grouping demographics to form one powerful multivariate segmentation tool. At the 2002 European Media Research Organisation (EMRO) meeting, held recently in Crete, Austria explained how it too is in the throes of developing a multivariate tool similar to the SAARF Universal Living Standard Measure (SU-LSM).