Holistic lifestyle mags show growth

South Africa's holistic lifestyle magazine market continues on its marked growth curve - in line with US and European trends. Apart from the increased frequency of holistic lifestyle editorial content in 'mainstream' magazines, publications dedicated to this market are showing substantial circulation growth. Odyssey magazine, SA's longest-standing holistic lifestyle title, reported an 18.5% circulation increase - to over 13 500 - in its ABC returns for the July-December 04 period. The title has shown a 30% growth in the past year, according to the publishers. Other titles in the sector also report growth as holistic lifestyle ideals become increasingly attractive to a broadening audience.