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Wilene van Greunen
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FCB Activ and Shoprite gear up for enhanced trade in Africa
Representatives from several FCB South Africa affiliated agencies in Africa attended a two-day workshop in Cape Town to discuss various new ideas and strategies to promote the Shoprite brand on the continent. The Shoprite Group currently trades in 17 countries in Africa, excluding South Africa, through its Shoprite and U$ave brands, and recently opened its first store in India.
