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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Group Head Cape Town
- Assistant Operations Manager Tshwane (Pretoria)
- Assistant Operations Manager for the N4 Tshwane (Pretoria)
- Sales Representative Benoni
- Landscaping Operator Hartbeespoort
- Midlevel Social Media Manager Durban
- Digital Channel Specialist Johannesburg
- Maintenance Engineer East Rand
- Rewinder Johannesburg
- Cleaner/Tea Lady Doornpoort
The power of outdoor demonstrated by bogus campaign
In 1993, in Brisbane, Australia, an outdoor company decided to demonstrate the effectiveness of billboards as an advertising medium and ran a campaign for a fictitious beer, Haka Bitter. A case study of the by-now legendary campaign has been made available on the Australian Outdoor Association's website - www.oaaa.com.au.
