Sun International wins five casino marketing awards

Sun International scooped no less than five prestigious Romero Awards for excellence in casino marketing, including top Diamond award at the 10th annual Casino Marketing and Technology Conference in Las Vegas. Sun International's casino marketing team won a Diamond Award for a Direct Marketing Campaign, a Gold Award for an email campaign, a Silver Award for a VIP Promotion and two Honorable Mentions for its two other promotions.

The Romero Awards programme, which invites submissions from casino companies from across the globe, acknowledges innovative marketing campaigns that have driven measurable casino revenue, shown return on investment, and enhanced customer experience. To be eligible for a Romero Award, Sun International had to demonstrate that its marketing campaigns were measurable, accountable, within the approved budget, and showed a meaningful increase in revenue. The company also had to detail its strategy and tactics, and prove that the campaigns enhanced its relationship with its customers.