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Free Sunday newspaper launches in April
The tame Group will launch the first free Sunday newspaper in Kathorus, East Rand with a 55,000 print run on Sunday 3 April 2016. The Ads24 mass-market newspaper, Kasi on Sunday, will offer advertisers access to Sunday readers, who are relaxed and receptive to messaging.
The distribution strategy for Kasi on Sunday will be 75% door-to-door and 25% bulk drops at taxi ranks, bus and train stations, shopping centres, churches, sporting events and shebeens.
