Why keeping your customers is now the smartest growth strategy
Cristelle Snyman

The latest edition of ZigZag, allegedly South Africa's longest running, and only core surfing magazine, has reverted from square-back bound to staple-bound in order to cram three high quality giant pull-out posters. Says Zigzag associate publisher Iain Evans, “...[W]e are creating a media offering that caters for what surfers actually want - the best quality surf pics, in-depth journalism, pull out posters, stickers and a specialist girls' surfing mag included. All for 25 bucks. Every surfer is gonna be stoked!” The mag goes on sale tomorrow, Wednesday, 25 June 2008.