
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
WPP has announced the acquisition of 3K Agentur für Kommunikation (3K), a German PR agency known for its expertise in healthcare, biopharmaceuticals and related sciences. 3K will join the global Hill+Knowlton Strategies (H+K) network, strengthening its healthcare presence in Europe and expanding its operations in Germany.