Idea Bounty, a crowdsourcing website designed to allow brands to tap the collective intelligence of creatives all over the world, announced on Monday, 16 March 2009, that Gary Willmott of creative production company Urbian was the winner of US$3000 for his idea to create a branded BMW activation. The company is currently asking creatives to submit their best ideas “for a new on-premise drinking ritual” for a global beverage brand. To participate, simply register on www.ideabounty.com.
