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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
Green packaging for a green product
In redesigning the packaging of the original Sappi Typek office paper, brand ideas company Pump chose to replace the well-known red Typek packaging with a modernised, green version for highlighting the environmentally-friendly nature of the new 50% recycled product. The agency also created a tactical print ad to launch the new office product, which coincided with World Environment Day on Monday 5 June 2006.
