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Green packaging for a green product

Green packaging for a green product

In redesigning the packaging of the original Sappi Typek office paper, brand ideas company Pump chose to replace the well-known red Typek packaging with a modernised, green version for highlighting the environmentally-friendly nature of the new 50% recycled product. The agency also created a tactical print ad to launch the new office product, which coincided with World Environment Day on Monday 5 June 2006.

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