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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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2AM added to Hoorah
Hoorah Group Holdings has completed its acquisition of 2AM, a Cape Town-based through-the-line agency. 2AM will form part of Hoorah Group Holdings, while retaining all staff as well as their Cape Town office.
2AM is the third independent agency to be acquired by Hoorah Group Holdings, following the acquisition of Tenzing Agency and Ritual Studio by the group in 2018 and 2019 respectively.
