APEX Awards 2016 - Savanna Premium Cider Redefining Normal

A Change Bronze APEX award went to FCB Cape Town for Savanna. Launched in 1996, Savanna set out to be the category maverick. Everything about the brand was highly unusual. Its highly differentiated packaging and communication at the time propelled the brand to success. But after many years of serving up memorable one-liners, Savanna's communication was becoming a little predictable. Its packaging too was in need of a bit of a make-over. It was time to mix things up. Savanna together with FCB Africa embarked on an ambitious project to make Savanna the apple of everyone's eye again.