(Converse)^RED launch

Converse launched its new (Converse)^RED range at Taboo on Tuesday, 27 February, as part of the global (PRODUCT)^RED initiative for change.

The (PRODUCT)^RED campaign, which includes involvement from Motorola, American Express, Apple iPod, Gap and Emporio Armani, will see a percentage of the profit on (RED) products donated to The Global Fund (http://www.theglobalfund.org/en/) to fight Aids, Tuberculosis and Malaria in Africa.

Converse is one of the first brands to bring (PRODUCT)^RED to South Africa, which will be available in-store from March 2007.

For more information on (PRODUCT)^RED, please 'join red' at: www.joinred.com