Pick n Pay on Nicol launch

In arguably the best experiential consumer event of the year, Kirkpatrick and Associates have produced a stunning launch to welcome Pick n Pay's new flagship store into Hurlingham.

Drawing their inspiration from the store's own ethos - which places its emphasis on creating a customer experience, unique produce offering and excellent service through interaction with its new cadre of expert staff, Kirkpatrick responded by creating an entirely sensory and experiential journey that drew praise from all corners.

Pick n Pay on Nicol heralds a new era in grocery shopping, with a food emporium that offers the very best in locally sourced and imported produce, along with expert advice. Another first in a Pick n Pay store is the Good Food Studio, which offers speciality cooking classes that promise to have you creating delicious meals in no time, while enhancing your overall food experience.

The Good Food Studio is a brand new state-of-the-art cooking school and events venue. Here, customers inspired by all the ingredients available in-store, will be able to learn how to artfully blend them together under the masterful eye of a professional chef.