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JWT Johannesburg presents The Store's Gwen Morrison
JWT Johannesburg recently presented WPP's Global Retail initiative, The Store's Gwen Morrison, CEO, the Americas and Australasia, who heads up the group's division, and her insights into the US retail market to clients to demonstrate how these trends can be implemented in the South African market.
The Store is WPP's retail hub, which focuses on providing guidance to advertisers about retail best practice, for those operating both in and out of the WPP network. Point of purchase, use of in-store activations and digital marketing are some of the retail elements that The Store concentrates on to gain a deeper understanding of shopping behaviour.
