Personal brand identity
Although we may be branding experts, the advertising and marketing world can be a difficult place for the individual to discover who he/she really is. - Sid Peimer 15 Sep 2003
Kulula.com's new ad campaign
Have you seen the new Kulula.com ad: now flying Jo'burg to the windy city (lady seen with hair blowing all over the show) 3 Jul 2003
Cell C Campaign - Save the Money!
This campaign has been conveniently launched at exactly the same time as existing contract subscription rate hikes. 25 Jun 2003
Empowerment jobs require 'valid drivers licence'
When advertising for posts, most employers from all sectors, including the government, require "valid drivers licence" and "own car". This deters people from previously disadvantaged communities from applying for these posts. 15 May 2003
Vitalinea Ad
In this ad (the one where the two girls are chilling by the pool, waiter brings a yoghurt on a tray to one of them, who chirps, "Low fat, I didn't order this, besides, do I look as though I need it?" 29 Apr 2003
Cell C
The new Cell C ad (two Chinese Martial Arts actors fighting, one's voice out of sync with his lip movements, the other's not) is even funnier than the previous Cough Syrup ad! 21 Apr 2003
Us Shallow Woolies Shoppers
Do they really think we prioritise our shopping over having babies or getting engaged? 16 Apr 2003
Masters topic
I have applied for my masters in marketing communications with an initial idea to focus on the use of buzz marketing as a marketing technique on the internet. However I don't know if there are other topics I should be exploring instead. Any suggestions? 7 Apr 2003
What gets you to watch a movie?
Another movie hits the big screen... what makes you go watch it? The publicity? The trailers? Friends comments? What? 10 Mar 2003
Your private E-mail being read
How may people realise that their boss is reading their private E-mail 18 Feb 2003
Telkom's ''Down memory lane'' ad a dud
This tv ad is very misleading and mischievous, to say the least. 9 Feb 2003
Accepting ads from the opposition
On Friday The Citizen carried an advert for The Star, opinions? 2 Feb 2003
Students training programmes
We are a students' organisation and would like to know if there's any body who would like to assist by offering training or internships. 30 Jan 2003
Bursaries / Sponsorships / Loans
Which companies offer (1) bursaries (2)part sponsorships or loans that can be repayed after studies? 8 Jan 2003
Telkom v Cell Brands proves choice gives consumers better deals
The most classic case of how competition favours consumers I have ever seen? When is Telkom going to be given a competitor? 17 Dec 2002
Linde Forklift Advert
Why should a forklift company advertise during the Grand Prix, who buys forklifts? 30 Oct 2002
How should South Africa market itself?
The International Marketing Council (IMC) has had great success in branding and marketing South Africa and their latest project, www.safrica.info, launched recently. Here is your chance to contribute: What should SA's image be, how can we improve it and how should we market ourselves? 26 Sep 2002
Is the IMM graduate diploma in Marketing sought after in the market?
What do you think of the IMM graduate diploma in Marketing? Is it sought after in the market? 28 Jan 2002
