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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Accepting ads from the opposition
On Friday The Citizen carried an advert for The Star, opinions?
On Friday, 31 August, The Citizen carried a full page ad for The Star. My mind wonders what made The Star place it there and what made The Citizen accept the ad. After a bit of mulling over the issue I decided it could create an interesting trend, as media owners tend to stay well clear of one another, let alone spend money with one another. Hope to see more of it!
