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Wilene van Greunen
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Kulula.com's new ad campaign
Have you seen the new Kulula.com ad: now flying Jo'burg to the windy city (lady seen with hair blowing all over the show)
There has been much discussion amongst PE people regarding this ad and the tourism board have requested the campaign to be stopped. Kulula.com are now pulling the ad campaign. The ad puts PE in a very negative light and undermines the marketing efforts of the PE tourism board. PE is also not the windiest city around and so referral to this "negative" weather is not valid.
Have you seen it and what is your view?
