Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- SEO and Website Content Optimisation Specialist Centurion
- Marketing Intern Cape Town
- Brand Marketing Manager Cape Town
- Digital Marketing Coordinator Johannesburg
- Marketing Manager Pretoria
- Campaign Coordinator Cape Town
- Mid-tier Campaign Coordinator Randburg
- B2B Coffee Machine Sales Representatives Cape Town
- Key Accounts Assistant Germiston
- Digital Marketing and Social Media Specialist Johannesburg
Perception Rules - Hyundai Getz
Amazing how the Hyundai Getz is bought and driven by females ONLY.
I have never seen a man driving a Hyundai Getz.
The TV campaign (though it includes more male, testosterone-induced activity) shows a woman driving it, and funny enough - I have seen a good few hundred already, but not a single one driven by a man. It's fantastic how marketing shapes perception.
