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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Copywriter Remote within South Africa
- Social Media and Digital Design Co-ordinator Cape Town
- Wholesale and Brand Coordinator Cape Town
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Perception Rules - Hyundai Getz
Amazing how the Hyundai Getz is bought and driven by females ONLY.
I have never seen a man driving a Hyundai Getz.
The TV campaign (though it includes more male, testosterone-induced activity) shows a woman driving it, and funny enough - I have seen a good few hundred already, but not a single one driven by a man. It's fantastic how marketing shapes perception.
