Trending
Electronic signatures and wills: Are they valid or just an invitation to litigation?
Mathapelo Madiseng and Karel Kogler
Subscribe & Follow
Advertise your job vacancies
Jobs
- Senior Copywriter Cape Town
- Travel Industry Account Executive Johannesburg
- Insights Manager Johannesburg
- Digital Marketing lead and Coordinator Pretoria
- Graphic Designer Cape Town
- Mid to Senior SEO Specialist Cape Town | JHB
- Intern Designer/Developer Johannesburg
- Retail Store Manager - NEW Market, Alberton Alberton
- Assistant Manager – Research & Development (R&D) Lusaka, Zambia
- Telesales Executive Durban
Specialists
Advertising is a creative field yet students are still taught to follow one specialised discipline (copywriting, art directing, etc). Can creative people not be creative across a variety of disciplines?
If I can come up with concepts, decide on how they'll look, do the photography myself, write the copy myself and design the final product why shouldn't I? Why is it necessary to remain a specialist in an ad agency? At least my personal influence will be strong resulting in something unique.
