VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
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Build for the long-term, responsibly
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''Account managers have become highly paid messengers''
''They do not contribute strategically to my brand, they do not understand the media options and their strengths, they do not provide good service and they defend expensive advertising proposals made by the ad agency without considering alternative solutions.''
So what do you think..? This was thrown at me (an advertising student) by someone trying to put me off account management as a specialisation. Please tell me what how you feel about it!
