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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Marketing on a small budget
How do I market an NGO without money?
I'm working for an NGO and have to come up with a marketing strategy. Being a non-profit organisation there isn't much money for advertising etc. Has anyone got some ideas on how to do marketing on a very small budget?
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