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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Do you think more clients would rather work on a project basis with different agencies?
Why just have one agency, why not open it up and let smaller hot shops work on your business.
I hear you saying, "because the brand must remain consistent etc".
But if the Client is the brand custodian in the first place then what's the problem?
I find this quite an interesting concept and figure there could be a great future opportunity in this type of thinking.
Who's game?
Forum created by Paul Sanders
