VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Is advertising becoming more of a science than an art?
With more and more people from a non-art and -design background such as social and cultural sciences being employed in the advertising industry, has advertising become more of a science using experiments and cultural/social research to observe and scrutinise a target audience's interests, as opposed to witty, snappy, memorable copylines and imagery?
