VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Transform or abandon the Loeries
Jabu Mabuza, chairman of the Marketing Federation of South Africa, has called on the industry to transform or abandon the Loeries.
Now you have an opportunity to share your views in an open forum. How much has the Loeries transformed? Is Jabu Mabuza's call to transform or abandon the Loeries justified? Some people even mooted the possibility that the CDF could pull out of the Loeries and create a new awards ceremony, independent of the MFSA - is this feasible? And how could transformation be speeded up? Background info.
For more:
- Official site: www.loeries.com, Facebook, Twitter, Instagram
- More info: Loeries Creative Week, Bizcommunity search, Google, Twitter
