Bus shelter, sweet bus shelter

First there was that derogatory one that said "In the land of the bus shelter - the man with the car is king" - Now, do u think that people who catch the bus do so coz they like it????

And now their latest one - "Because you don't say bus shelter sweet bus shelter" Some people do and believe me it is not by choice, do u think that people who live in bus shelters do so because they like it???

Okay granted, the people who do live in bus shelters may not be Standard Bank's target market, but they might be one day, or they might have been before.

I just think that these ads are insulting and although it's a great tactical campaign they are simply TACTLESS.