Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Telesales and Marketing Representative Cape Town
- AI-Assisted Creative Designer Cape Town
- Accountant Green Point, Cape Town
- Internship Gauteng
- Freelance Senior Art Director Sandton
- Senior TTL Conceptual Team Bryanston
- Account Manager (Mid) Johannesburg
- Senior Project Manager Cape Town
- Head of Social Media Stellenbosch
- Content Manager Stellenbosch
A Landrover for the price of a mag?
Seen Mens Health's wild copy claim? It paves the offroader's way for a merry legal drive... copywriting shortcuts... ouch!
Billboard: "Buy Men's Health and Win a Landrover". Great, that sounds easy enough! A sure thing! Yes, yes, hopefully the majority of us get that it SHOULD read "stand a chance of winning", or "you could" - and that a billboard doesn't leave much space for blah blah - but what a cheat. Glad I ain't on the client line when the Claims Callers start phoning, mag in hand, asking for their prize. On second thoughts, anyone got the number?
