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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Senior Graphic Designer Sandton
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
A Landrover for the price of a mag?
Seen Mens Health's wild copy claim? It paves the offroader's way for a merry legal drive... copywriting shortcuts... ouch!
Billboard: "Buy Men's Health and Win a Landrover". Great, that sounds easy enough! A sure thing! Yes, yes, hopefully the majority of us get that it SHOULD read "stand a chance of winning", or "you could" - and that a billboard doesn't leave much space for blah blah - but what a cheat. Glad I ain't on the client line when the Claims Callers start phoning, mag in hand, asking for their prize. On second thoughts, anyone got the number?
