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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital Content Creator Cape Town
- Social Media Specialist Johannesburg
- Group Head Cape Town
- Midlevel Social Media Manager Durban
- Mid-weight designer Cape Town
- Social Paid Media Specialist Johannesburg
- Snr Agency Client Service/Account Manager Pretoria
- Chief Executive Officer Sandton
- Multi-Media Journalist Durban
- Account Director Cape Town
A Landrover for the price of a mag?
Seen Mens Health's wild copy claim? It paves the offroader's way for a merry legal drive... copywriting shortcuts... ouch!
Billboard: "Buy Men's Health and Win a Landrover". Great, that sounds easy enough! A sure thing! Yes, yes, hopefully the majority of us get that it SHOULD read "stand a chance of winning", or "you could" - and that a billboard doesn't leave much space for blah blah - but what a cheat. Glad I ain't on the client line when the Claims Callers start phoning, mag in hand, asking for their prize. On second thoughts, anyone got the number?
