Sponsorship South Africa

Everlytic Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Jobs

Sponsorship & Campaign Manager Cape Town
Media & Sponsorship Sales Executive Johannesburg

More jobs Submit a job Open account

Multimedia

All Galleries Audios Videos

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

VML Birdwatching at The Loeries | Episode 1: Insights from the jury presidents

RAPT BizTrendsTV: Musa Kalenga - How agentic AI is revolutioning business

Bizcommunity repositions for the future

Bizcommunity repositions for the futureBizcommunity.com

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

By Danette Breitenbach 31 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Company news

More company news | Submit

White Star launches new TVC: The heartbeat of South African kitchens

OnPoint PR White Star launches new TVC: The heartbeat of South African kitchens

4 hours

OFM celebrates strong start to 2026

OFM Radio OFM celebrates strong start to 2026

5 hours

Dr Danny Tong headlines new episode of We South African Podcast

Nabob Media Dr Danny Tong headlines new episode of We South African Podcast

5 hours

Why businesses are rethinking their CMS investments in 2026

Bluegrass Digital Why businesses are rethinking their CMS investments in 2026

6 hours

Your consumer isn’t who you think they are right now

eatbigfish Your consumer isn’t who you think they are right now

6 hours

Consumers are loyal to benefits, not brands

Caxton Media Consumers are loyal to benefits, not brands

7 hours

Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

1 day

Carlpool with Kfm 94.5: A welcome lift amid rising petrol prices

Primedia Broadcasting Carlpool with Kfm 94.5: A welcome lift amid rising petrol prices

1 day

The Real Homemakers of South Africa: Unsung heroes who turn houses into homes

OnPoint PR The Real Homemakers of South Africa: Unsung heroes who turn houses into homes

2 Apr 2026

Multi-Media wins Best Sound Design at the Naledi Theatre Awards

Howard Audio Multi-Media wins Best Sound Design at the Naledi Theatre Awards

2 Apr 2026

Gagasi FM unveils exciting new line-up

Gagasi FM Gagasi FM unveils exciting new line-up

2 Apr 2026

AI projects are failing at alarming rates, and the problem started long before AI

PBPR AI projects are failing at alarming rates, and the problem started long before AI

2 Apr 2026

More news

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

Western Province Cricket aims to redefine the sports sponsorship market for 2026/27 season

Western Province Cricket aims to redefine the sports sponsorship market for 2026/27 season

18 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

The evolution of agencies from FTE* to...

11 Mar 2026

Entries to the Cannes Young Lions South Africa 2026 competition are officially open (Image source: @ Cannes Lions )

#CannesLions 2026 | South Africa opens entries for Young Lions 2026

4 Mar 2026

Edgars claims title sponsor for school hockey on SuperSport Schools

Edgars claims title sponsor for school hockey on SuperSport Schools

4 Mar 2026

Wpp's One Southwark Bridge campus in London (Image source @ WPP

Elevate 28: WPP's strategy to transition into a single company

27 Feb 2026

France is the Cannes Lions 2026 Creative Country of the Year Award (Image source: © 123rf )

#CannesLions2026: Creative Country 2026 awarded to France

18 Feb 2026

OLC launches sponsorship division to drive strategic brand partnerships

OLC Through The Line Communications 16 Feb 2026

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

South Africa’s Gugu Mthembu, the chief marketing officer for Telkom, has been named Cannes jury president for Creative Business Transformation (Image source: © Forbes Africa )

#CannesLions2026 | Gugu Mthembu named jury president

4 Feb 2026

From clients to creative allies

From clients to creative allies

Moonsport 3 Feb 2026

Virgin Active and Hyrox collab ushers in a new era for SA's fitness and wellness industry

2 Feb 2026

#BizTrends2026 | Novus Group's Joe Hamman: Goodbye vanity metrics, hello decision monitoring

Joe Hamman 2 Feb 2026

Openfield/Baby George partnership rewrites the sponsorship and experiential playbook

Openfield 2 Feb 2026

Hyundai sponsors CNN's new exploration of Korean culture

29 Jan 2026

WPP launches world’s largest content production powerhouse

23 Jan 2026

#BizTrends2026 | Ganizani Consulting's Judith Mugeni: Designing engaging sponsorships

Judith Mugeni 23 Jan 2026

SA Rugby and Biogen unite in sponsorship deal

23 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

Nestlé BarOne energises cricket fans as official Cricket SA snack partner

21 Jan 2026

Historic advertiser interest as NBCUniversal sells out Milan Cortina 2026 Olympics slots

9 Jan 2026

WPP Media Sports wants to reinvent sport marketing

8 Jan 2026

The One Club for Creativity reveals 2025 Global Rankings

5 Jan 2026

Elite Hyrox athlete new Manzi Water brand ambassador

MANZI Water 23 Dec 2025

Totalsports extends Two Oceans Marathon sponsorship deal for 5 more years

15 Dec 2025

Let's do Biz