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Microsoft CMO on the transformation of digital marketing
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Jessica Tennant, Bizcommunity.com 1 Feb 2019
#BizTrends2019: 9 Africa Trends for 2019
Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...
Louise Burgers 31 Jan 2019
#BizTrends2019: Speaking of things yet to come
Whilst it is exciting to think of the future and to guess what may or may not come to pass, it is also an undertaking that requires deep reflection...
Sizakele Marutlulle 31 Jan 2019
#BizTrends2019: The transformative power of transparency
Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...
Paula Hulley 25 Jan 2019
#BizTrends2019: The speed of culture
A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...
Yatish Narsi 22 Jan 2019
#BizTrends2019: Embrace these business-changing themes or suffer the consequences...
This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...
Mark Tomlinson 21 Jan 2019
#BizTrends2019: Quick hit trends and the problem with competing giving behaviours
The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...
Andy Hadfield 17 Jan 2019
#BizTrends2019: Vertical video, Amazon muscle and integration in 2019
Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...
Johanna McDowell 11 Jan 2019
'Africa Rising' is a global megatrend - Euromonitor
Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...
Louise Burgers 24 Apr 2018
#BizTrends2018: Boldly advancing into the digital technology future
There is real concern at both business and individual level about how rapidly the digital technology environment is changing...
Lebo Madiba 29 Jan 2018
#BizTrends2018: To survive, marketing must kill its darlings in 2018
With being an early mover comes uncertainties that cannot be accounted for a hundred percent, as is the principle of risk and reward...
Tom Manners 11 Jan 2018
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers
With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...
Nicola Cooper 10 Jan 2018
#BizTrends2018: Small is Africa's 'new smart' in 2018
Africa has become a continent of catchphrases, be it 'Africa rising', 'untapped middle class', 'e-commerce explosion', 'leapfrogging technology' or 'brand loyalists', the list is endless... but what do they mean in a real-world context...?
Ailsa Wingfield 8 Jan 2018
#BizTrends2018: Marketing in the era of 'always on' communication
When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia, Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today...
Matt Preschern 8 Jan 2018
#BizTrends2018: A positive perspective on moving towards 4.0
What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...
Chrisna Basson 8 Jan 2018
#BizTrends2018: Three things you have to know about your customers in 2018
There are clear super-trends that determine what people need, what they think and how they are likely to behave. Here then are the 'big three' undercurrents all marketers and brand owners should bear in mind when trying to guess what to do next...
Brandon de Kock 8 Jan 2018
#BizTrends2018: The in-store experience - an opportunity for brands
How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...
Caroline Currie 8 Jan 2018
#BizTrends2018: A trends story from a magician's granddaughter
A marketing doyen waves her magic wand to wish in the trends she visualises for this year...
Heidi Brauer 8 Jan 2018
#BizTrends2018: Branding is the key to unlocking company innovation
The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...
Mathew Weiss 8 Jan 2018
#BizTrends2018: The ever-changing consumer
In order for businesses to strive and even survive in many instances, it is vital that they take on a 'human-centered' approach to every aspect of their business and invest more time and effort on truly trying to understand their customers...
Dave Nemeth 8 Jan 2018