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Controlling a crisis - The ultimate possible disruption
Controlling a crisis - The ultimate possible disruption

Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis...

By Jennifer Stein 11 Mar 2019

Business is too timid with its PR
Business is too timid with its PR

It needs to take control of its public narrative...

By Robert Gentle 8 Mar 2019

The future of brand communication in a self-actualised economy of 2050
The future of brand communication in a self-actualised economy of 2050

Chumisa Ndlazi, a marketing and communications practitioner for CSIR shares her thoughts on the role of brand communication in the future...

By Chumisa Ndlazi 6 Mar 2019

Minister of finance, Tito Mboweni delivering his budget speech for 2019. © .
#Budget2019: The aloe in the room

Mathe Okaba, CEO of the ACA, looks at the 2019 Budget and what the communication and advertising sector can learn from it...

By Mathe Okaba 5 Mar 2019

#Newsmaker: Nobethu Jolobe on architecture in strategic branding and communications
#Newsmaker: Nobethu Jolobe on architecture in strategic branding and communications

Strategic branding and communications agency HKLM recently appointed Nobethu Jolobe, with a background in architecture, as creative director for 3D environmental projects...

By Jessica Tennant 26 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

Has "PR" become a dirty word?
Has "PR" become a dirty word?

Even its practitioners don't seem to like it...

By Robert Gentle 21 Feb 2019

Employee benefit marketing: How to ensure your staff know and use their benefits
Employee benefit marketing: How to ensure your staff know and use their benefits

With the current state of the job market and the pressure on offering competitive remuneration, companies should make employee benefit marketing a priority to attract and retain the best employees...

By Sylvia Schutte 20 Feb 2019

Chris Moerdyk
PR and ad agencies don't understand their clients

One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...

By Chris Moerdyk, Issued by Chris Moerdyk 15 Feb 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'
Forget macro, micro or nano, 2019 is the year of 'internal-influence'

The socialverse has been inundated with one Fyre meme after the other and thanks to the Hulu and Netflix - albeit through the skewed FuckJerry lens - exposés, there has been an amplified discussion about the pros and cons of the influencer marketing space...

By Mike Sharman 13 Feb 2019

#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice
#Newsmaker: Jared Kushner appointed CD at Digitas Liquorice

Jared Kushner has been appointed creative director at Digitas Liquorice Johannesburg...

By Jessica Tennant 7 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Crisis communication: Key lessons from 2018
Crisis communication: Key lessons from 2018

As a PR professional, crisis communication is all about getting your client out of the storm with the least amount of damage, whether it's to the organisation or its reputation...

By Leago Monareng 31 Jan 2019

An open letter to guide potential PR recruits in finding a job
An open letter to guide potential PR recruits in finding a job

The job market is an extremely difficult one and as we see more and more applicants come through the door there are a number of things that seem to be hindering the appointment of these applicants, especially in the PR industry...

By Jennifer Stein 31 Jan 2019

#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy
#RecruitmentFocus: Why employer branding is vital even in the midst of a stagnating economy

While employer branding has made significant inroads into the South African market, with a number of companies leveraging its benefits, its relevance and how to purposefully implement it does still seem to leave many indifferent...

By Sindy Peters 29 Jan 2019

Sharon Piehl, managing director at FleishmanHillard.
#BizTrends2019: Are you marathon fit?

Managing a brand's reputation is a marathon; it's about going the distance, having the stamina for the up-hills and the resilience to face harsh external conditions...

By Sharon Piehl 28 Jan 2019

Francois van Dyk, heads up Operations at Ornico.
#BizTrends2019: PR measurement and evaluation trends

The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated...

By Francois van Dyk 25 Jan 2019

#VWDriveDry: Take home lessons
#VWDriveDry: Take home lessons

On Thursday, 10 January 2019, Twitter went into a frenzy over what appeared to be Nomuzi "Moozlie" Mabena in a car crash captured on InstaLive...

By Sheila Afari 22 Jan 2019

#BizTrends2019: Why rent when you can buy?
#BizTrends2019: Why rent when you can buy?

Investing in owned media to promote your travel brand...

By Natalia Rosa 16 Jan 2019

#NewCampaign: Re-think drinking and driving
#NewCampaign: Re-think drinking and driving

In time for the festive season, Riverbed launched a campaign on behalf of the Association for Alcohol Responsibility and Education (aware.org) to continue the conversation around drinking and driving in South Africa...

By Jessica Tennant 24 Dec 2018

Agility vs integration in the PR industry
Agility vs integration in the PR industry

Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter around the integration and agility of PR agencies, which raises an interesting discussion...

By Lwazi Piti 14 Dec 2018

A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound
A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound

A truism set to music in the Kander & Ebb musical "Cabaret" is that money makes the world go round...

By Marcus ‘The Maltese Falcon’ Brewster 7 Dec 2018

Clayton Morar, founder of Clayton Morar Media.
#EntrepreneurMonth: Forget the naysayers, run your own race

Former journalist turned publicist, Clayton Morar founded his agency in 2012. Here, he shares more about the challenges he encountered getting his PR business off the ground and dispenses several tips to help aspiring entrepreneurs...

By Juanita Pienaar 3 Dec 2018

The death knell for advertising value equivalency as a PR metric?
The death knell for advertising value equivalency as a PR metric?

It's time to revise our evaluation methodologies. If one of the world's leading professional body has declared its intention to send it into exile is perhaps an indication that it's time to move on from using AVE as a PR metric. ...

By Leago Monareng 30 Nov 2018

#Newsmaker: ACA CEO Mathe Okaba
#Newsmaker: ACA CEO Mathe Okaba

Following Mathe Okaba's appointment as CEO of the Association for Communication and Advertising (ACA) a few months back, we thought we'd find out how she's getting on in her new position...

By Jessica Tennant 29 Nov 2018

#NewCampaign: All you people, this ad's for you
#NewCampaign: All you people, this ad's for you

Nando's' new ad highlights the ways in which South Africans typically stereotype one another and the inherent hypocrisy that comes with that, with uniquely local scenes of people pigeonholing one another...

By Jessica Tennant 26 Nov 2018

The changing landscape of PR and sponsorship in SA
The changing landscape of PR and sponsorship in SA

The PR and sponsorship landscapes have changed, but with change comes creative thinking and new opportunities...

By Manuela Dias De Deus 23 Nov 2018

Screen grab from the ad.
#OrchidsandOnions: An Orchid for a sparkling ad...

And an Onion to a PR man for his 'shotgun' press release that greatly annoyed the receiver...

By Brendan Seery 13 Nov 2018

Marie Yossava
In praise of integrity

Times are tough. But does that mean we should accept every piece of business that comes our way?..

By Marie Yossava, Issued by Grapevine Communications 6 Nov 2018

Africa is a market of opportunity for PR
Africa is a market of opportunity for PR

Bizcommunity.com chats to Scott Wilson, president Africa and Europe, Burson Cohn & Wolfe ...

By Danette Breitenbach 30 Oct 2018

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