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Agility vs integration in the PR industry
Agility vs integration in the PR industry

Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter around the integration and agility of PR agencies, which raises an interesting discussion...

By Lwazi Piti 2 days ago

A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound
A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound

A truism set to music in the Kander & Ebb musical "Cabaret" is that money makes the world go round...

By Marcus ‘The Maltese Falcon’ Brewster 7 Dec 2018

Clayton Morar, founder of Clayton Morar Media.
#EntrepreneurMonth: Forget the naysayers, run your own race

Former journalist turned publicist, Clayton Morar founded his agency in 2012. Here, he shares more about the challenges he encountered getting his PR business off the ground and dispenses several tips to help aspiring entrepreneurs...

By Juanita Pienaar 3 Dec 2018

The death knell for advertising value equivalency as a PR metric?
The death knell for advertising value equivalency as a PR metric?

It's time to revise our evaluation methodologies. If one of the world's leading professional body has declared its intention to send it into exile is perhaps an indication that it's time to move on from using AVE as a PR metric. ...

By Leago Monareng 30 Nov 2018

#Newsmaker: ACA CEO Mathe Okaba
#Newsmaker: ACA CEO Mathe Okaba

Following Mathe Okaba's appointment as CEO of the Association for Communication and Advertising (ACA) a few months back, we thought we'd find out how she's getting on in her new position...

By Jessica Tennant 29 Nov 2018

Data and platforms bring new opportunities to expand PR
Data and platforms bring new opportunities to expand PR

Digital disruption in the public relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging...

By Dominique Pienaar 27 Nov 2018

#NewCampaign: All you people, this ad's for you
#NewCampaign: All you people, this ad's for you

Nando's' new ad highlights the ways in which South Africans typically stereotype one another and the inherent hypocrisy that comes with that, with uniquely local scenes of people pigeonholing one another...

By Jessica Tennant 26 Nov 2018

The changing landscape of PR and sponsorship in SA
The changing landscape of PR and sponsorship in SA

The PR and sponsorship landscapes have changed, but with change comes creative thinking and new opportunities...

By Manuela Dias De Deus 23 Nov 2018

Screen grab from the ad.
#OrchidsandOnions: An Orchid for a sparkling ad...

And an Onion to a PR man for his 'shotgun' press release that greatly annoyed the receiver...

By Brendan Seery 13 Nov 2018

Marie Yossava
In praise of integrity

Times are tough. But does that mean we should accept every piece of business that comes our way?..

By Marie Yossava, Issued by Grapevine Communications 6 Nov 2018

Africa is a market of opportunity for PR
Africa is a market of opportunity for PR

Bizcommunity.com chats to Scott Wilson, president Africa and Europe, Burson Cohn & Wolfe ...

By Danette Breitenbach 30 Oct 2018

Chris Moerdyk
The value of PR in the new media space

The value of public relations is increasing by leaps and bounds in the overall marketing mix thanks to a combination of social media and a move by marketers to engage directly with their customers...

By Chris Moerdyk, Issued by Chris Moerdyk 25 Oct 2018

(c) ammentorp -
How to get the most out of your pitch process

You're holding a pitch for new agency partners. This won't have been a decision taken lightly; running the pitch will be time-consuming, distracting and there's always the niggling concern that you won't find better in a new agency partner...

By Vicky Gillan 3 Oct 2018

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

Let's get something straight
Let's get something straight

Within PR and communications success rests very much with the relationship between clients and agencies. Managing expectations is key for both parties. However, there are still certain fictions and realities which cloud the dynamics...

By Jennifer Stein 11 Sep 2018

Management systems in creative agencies
Management systems in creative agencies

When you're busy with pitches, egos and the relentless 24-7 of the creative industry, it is easy to side-eye this vital, yet often overlooked business management tool. A management system can be the difference between success and failure in a business...

By Jenni Lawrence 10 Sep 2018

Thando Ntsinde, senior account manager at Edelman South Africa. Image supplied.
#WomensMonth: 'It is our time now!' - Thando Ntsinde

Thando Ntsinde, account manager at Edelman South Africa, elaborates on the state of marketing communications in South Africa, the challenges females are facing in the industry and shares some advice on how women can empower themselves to move forward.

By Juanita Pienaar 31 Aug 2018

Know how to "date" your client
Know how to "date" your client

The art of onboarding clients and managing expectations...

By Monica van der Spuy 29 Aug 2018

Memoirs of a media veteran
Memoirs of a media veteran

My PR journey began bang-on 20-years ago, I'm unsure if the scales tip at 'experienced' or 'plain old'...

By Sam Swaine 24 Aug 2018

Photo by Roy Esterhuysen / 2018 Loerie Awards /
#Loeries2018: Gordon Ray on winning a Grand Prix for Nando's '#rightmyname'

M&C Saatchi Abel took home a Grand Prix for Nando's '#rightmyname' in the print communication category for tactical use of newspaper at this year's Loerie Awards, which took place on Friday, 17 August and Saturday, 18 August at the ICC in Durban...

By Jessica Tennant 24 Aug 2018

Chris Moerdyk
Protect your reputation before it is attacked

The vast majority of the value of companies today is in their reputational goodwill. The risk of losing this value is now acknowledged as the "risk of all risks"...

By Chris Moerdyk, Issued by Chris Moerdyk 23 Aug 2018

#Loeries2018: The work that's expected to fly
#Loeries2018: The work that's expected to fly

Keeping to the Women's Month theme, we asked a couple of female local jurors to select this year's Loeries predictions in their respective judging categories...

By Jessica Tennant 17 Aug 2018

The biggest PR fails and brand disasters of the last decade
The biggest PR fails and brand disasters of the last decade

Being a big brand means having a lot of responsibility when it comes to reputation and portraying a positive image to the rest of the world. But, even the most famous and iconic companies can make mistakes and get it disastrously wrong...

By Ade Lewis 17 Aug 2018

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 15 Aug 2018

Jane Raphaely encourages women to ask 'Why not?'
Jane Raphaely encourages women to ask 'Why not?'

In her opening keynote at the Marie Claire Power Summit, Jane Raphaely noted that every day should be Women's Day. "Yesterday we lived in a man's world. Today we live in a woman's world... I've seen many things happen and I am yet to see women achieving true equality..." Here's what she believes we ought to do about it...

By Jessica Tennant 9 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women
#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

#WomensMonth: Kick off your high heels and surge ahead
#WomensMonth: Kick off your high heels and surge ahead

Red Carpet Creative, formally known as Red Carpet Concepts, is led by MD Jade Allen. Here, she shares some of the barriers she's had to overcome in the first 10 years of business, more about the rebrand, and why she doesn't believe in glass ceilings...

By Jessica Tennant 3 Aug 2018

A South African's guide to moving to and making it in Malta: Who wants to live forever?
A South African's guide to moving to and making it in Malta: Who wants to live forever?

When people ask me what the biggest difference about living in Malta is, my answer inevitably surprises them. I have become aware of a mysterious phenomenon, one that has such a surreal quality, that I can only invoke Salvador Dali to try to explain it...

By Marcus ‘The Maltese Falcon’ Brewster 27 Jul 2018

Megan Power, former award-winning investigative journalist, editor and columnist.
#StartupStory: Power Lab goes back to basics

Consumer specialist and media veteran Megan Power has launched Power Lab, a new strategic communications agency that's going back to basics...

By Juanita Pienaar 26 Jul 2018

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