All contributor articles in South Africa

Articles

Contributors

Roméo et Juliette, reimagined on Cape Town’s streets

Debbie Hathway

EXCLUSIVE | Nobody buys to lose market share: Pepkor's Sean Cardinaal on retail’s oversupply trap

James Townsend

Nobody puts influencer marketing in the corner: How influence has outgrown its silo

Jarred Trembath

Expect the unexpected: Are you covered if your year-end function goes awry?

Mtho Maphumulo

Trust by association: How clients really choose professional advisory services

Rachelle Bricout

Exclusive | Behind Nando’s Siya Sauce TVC: Script the world, not the star

Mike Sharman

Turning advocacy into action - FoodForward SA and Consumer Goods Council of South Africa join forces

Andy Du Plessis

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#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

#OrchidsandOnions

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

Brendan Seery 11 Nov 2024

Source: Reuters.

Markets & Investment

Trump's approach to global trade: Market uncertainties rise

Andre Cilliers 7 Nov 2024

Source: Reuters.

Markets & Investment

Post-Trump election: Emerging economies on edge

Raymond Parsons 7 Nov 2024

Source:

Advertising

ARB rules Melon Mobile's 'unlimited' plans are misleading: here's why

Karabo Ledwaba 7 Nov 2024

Putting the customer first and providing value is crucial for Black Friday success

Retail

Putting the customer first and providing value is crucial for Black Friday success

Peter Ludi 6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

Artificial Intelligence

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

Source: © 123rf This month VML's strategy director Antonio Petra gives a practical guide to using AI to improve the way your agency operates with your clients and internally

Artificial Intelligence

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra 4 Nov 2024

Balancing art and speed: Navigating creativity in modern advertising

Advertising

Balancing art and speed: Navigating creativity in modern advertising

Paul Middleton, Ebony+Ivory 1 Nov 2024

Optimism in an age of AI by Musa Kalenga

Advertising

Optimism in an age of AI by Musa Kalenga

Musa Kalenga, Brave Group 1 Nov 2024

Debate over artistic freedom as ARB orders withdrawal of property ad

Advertising

Debate over artistic freedom as ARB orders withdrawal of property ad

Karabo Ledwaba 1 Nov 2024

Source:

Artificial Intelligence

AI in action: How creative industries are evolving with new roles and job titles

Karabo Ledwaba 31 Oct 2024

John Hudson, Head of Agriculture, Nedbank Commercial Banking

Agribusiness

It’s time to give agriculture the recognition it deserves

John Hudson 30 Oct 2024

Throwback Cinema continues in November with new film releases

Film

Throwback Cinema continues in November with new film releases

Daniel Dercksen 29 Oct 2024

Rihanna was interviewed by kid influencer. Source: Puma

Promotions & Activations

How kid influencers stole the show at Rihanna’s Fenty x Puma launch

Karabo Ledwaba 29 Oct 2024

Food inflation steady at 40.1% in September, but monthly pressures persist

Agribusiness

Food inflation steady at 40.1% in September, but monthly pressures persist

Paul Makube 29 Oct 2024

(Image supplied)

Marketing

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024

Source: © Central News Finance Minister Godongwana will present the MTBPS on Thursday, 30 October, at 2 pm

Markets & Investment

The 2024 #MTBPS and other critical factors that could influence the market

Andre Cilliers 28 Oct 2024

Essential steps to building a successful franchise

Franchising

Essential steps to building a successful franchise

Karen Keylock 24 Oct 2024

Source:

Branding

Soap wars: Securex packaging found too similar to Protex... again

Karabo Ledwaba 24 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

South Africa must push agricultural exports within Brics

Agribusiness

South Africa must push agricultural exports within Brics

Wandile Sihlobo 23 Oct 2024

Jean-Paul Rudd - Partner, Adams and Adams

Corporate & Commercial Law

Applying the ‘but-for’ test when determining appropriate D&O insurance coverage

Jean-Paul Rudd 22 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Brave Group 22 Oct 2024

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